Your Year Directed by Nike+
This project was created to inspire Nike+ members to move more in 2015.
Using individuals' Nike+ data we produced 100,000 custom films for Nike+'s most active users. Each film transformed a year’s worth of data into a personal recap and compelling story of 2014 — and issued a unique and motivating challenge for 2015.
We partnered with illustrator Mcbess to create custom animations covering all possible data variables, including: location, weather, type of activity, individual Nike+ movement and more. Check out the below and feel free to find even more details here.
An example of one of the 100,000 films
The launch film showing what all Nike+ members logged in 2014
A few stills, details and process elements from the campaign
Role: Creative Lead
Team: Whitney Jenkins, Thom Lovegrove, Jonathan Hum, Ben Taylor, Brett Reese, Katie Reardon Sellon, Justin Micklish
Honors: One Show Gold 2015, One Show Silver 2015, Cannes Lion Bronze 2015, D&AD Wood Pencil 2015, Clio 2x Bronze 2015,
Fast Company Innovation Design Award 2015, Webby's People Choice Award 2015 and more