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Unseen Work

 
 

Unseen Work

A 1,700 ft climb just to change a lightbulb 

The workers who build and maintain the world's infrastructure are invisible to most — just like the water, electricity, and internet they keep running. But that invisibility isn't a mere oversight.
It's the mark of a job well done.
 

 


Role: Head of Brand + Creative at Red Wing
Creative Director + Writer: Matteo Capaldi
Director: Leo Aguirre at Park Pictures / DP: Danyal Khan Niazi