Unseen Work
A 1,700 ft climb just to change a lightbulb
The workers who build and maintain the world's infrastructure are invisible to most — just like the water, electricity, and internet they keep running. But that invisibility isn't a mere oversight.
It's the mark of a job well done.
Role: Head of Brand + Creative at Red Wing
Creative Director + Writer: Matteo Capaldi
Director: Leo Aguirre at Park Pictures / DP: Danyal Khan Niazi