120 Year Capsule Collection

Available now. And again in 120 years.

The Red Wing Heritage FW25 collection coincided with the 120 year anniversary of the Red Wing brand. The collection consisted of three, highly sought after styles pulled from the archives that had never been released together. To mark this occasion, the collection launched with a literal time capsule. We buried the collection at Red Wing HQ in a military grade time capsule, along with a lookbook and record of its contents, and released a campaign promising the collection will not be available again for another 120 years — in 2145. That’s one way to create demand.