Nike SNKRS App Launch
Detailed design and product stories, notifications of upcoming releases, exclusive access to sneakers before anyone else — the Nike SNKRS App is the bible for sneakerheads.
To ensure only true sneakerheads received access, we launched the SNKRS app during the 2015 All-Star Weekend in NYC in conjunction with a number of limited edition sneakers. Using sneaker culture clues and locations, we hid a limited number of access codes around NYC that unlocked VIP, early access to SNKRS.
Role: Creative Lead
Team: Thom Lovegrove, Whitney Jenkins