Nike+ Trial Zone

As part of developing the store of the future with Nike, we created: Nike+ Trial Zone. The most digitally-advanced, true-to-sport product trialing experience ever created. 

From interactive, motion tracking enabled basketball courts to fully immersive running experiences, Trial Zone serves one core purpose — to ensure people find the perfect shoe for their athletic and sport endeavors.

A year in the making, Trial Zone is a bespoke service we built from the ground up, that is now a leading experience at Nike stores across the globe — New York, Paris, Beijing, Miami, Shanghai, and Moscow, with more to come.