Nike Better World / ColorDry
As part of our work with Nike Better World — Nike's sustainability through innovation division — we had the honor of helping to launch Nike ColorDry.
ColorDry is the start of a fabric dyeing revolution. It eliminates the use of water in the dyeing process, instead using intense pressure to infuse dry dye into the molecular structure of fabric. The average t-shirt uses 30 liters of water in the dyeing process — ColoryDry uses zero.
To launch this incredible innovation, and the first product to use it, we created a film and site to both celebrate and demonstrate the process in macro detail and beauty.
Role: Creative Lead
Team: Thom Lovegrove, Benjamin Parisot
Honors: Communications Arts 2015