Cadillac ATS Vs The World
The ATS is unlike any car Cadillac has ever made—it's smaller, lighter and more agile. It represents a new chapter for this iconic brand, and was literally built from the ground up to go head-to-head with the world's best luxury sport sedan: the BMW 3-series.
As such, we took this American car on an adventure around the globe to prove it could compete with the world's best.
Campaign Launch Film - Aired during the opening ceremonies of the 2012 Olympics
Campaign Site - Housing over 20 films that show how the global adventure unfolded
:30 TV Spots - A few of the many we created for this project
Content Films - Morocco Overview & Challenge
China - Tagou Kung Fu School
Patagonia - Behind the Scenes
Morocco - Erfoud Sand Dudes in Sahara Desert
Role: Art Director
Team: Heath Pochucha, Mike Fetrow, Jessica Walden-Morden, Bruce Bildsten, Todd Riddle, Jennifer David, Corey Esse
Honors: One Show Entertainment Bronze 2013, Effie Gold 2014, Communication Arts 2013, FWA Site of the Day — August 28, 2012