Aaron Seymour-Anderson — Creative Director
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Cadillac ATS vs The World

 
 

Cadillac ATS Vs The World

The ATS is unlike any car Cadillac has ever made—it's smaller, lighter and more agile. It represents a new chapter for this iconic brand, and was literally built from the ground up to go head-to-head with the world's best luxury sport sedan: the BMW 3-series. 

As such, we took this American car on an adventure around the globe to prove it could compete with the world's best.
 

 

Campaign Launch Film - Aired during the opening ceremonies of the 2012 Olympics



Campaign Site - Housing over 20 films that show how the global adventure unfolded


:30 TV Spots - A few of the many we created for this project


Content Films - Morocco Overview & Challenge


China - Tagou Kung Fu School


Patagonia - Behind the Scenes


Morocco - Erfoud Sand Dudes in Sahara Desert


Print


Role: Art Director
Team: Heath Pochucha, Mike Fetrow, Jessica Walden-Morden, Bruce Bildsten, Todd Riddle, Jennifer David, Corey Esse

Honors: One Show Entertainment Bronze 2013, Effie Gold 2014, Communication Arts 2013, FWA Site of the Day — August 28, 2012