Your Year Directed by Nike+
This project was created to inspire Nike+ members to move more.
Using individuals' Nike+ data we produced 100,000 custom films for Nike+'s most active users. Each film transformed a year’s worth of data into a personal recap and compelling story of their year — and issued a unique and motivating challenge for the year ahead.
We partnered with illustrator Mcbess to create custom animations covering all possible data variables, including: location, weather, type of activity, individual Nike+ movement and more.
Case Study
An example of one of the 100,000 films
The launch film showing what all Nike+ members logged in 2014
A few stills, details and process elements from the campaign
Role: Creative Lead
Team: Whitney Jenkins, Thom Lovegrove, Jonathan Hum, Ben Taylor, Brett Reese, Katie Reardon Sellon, Justin Micklish
Honors: One Show Gold 2015, One Show Silver 2015, Cannes Lion Bronze 2015, D&AD Wood Pencil 2015, Clio 2x Bronze 2015,
Fast Company Innovation Design Award 2015, Webby's People Choice Award 2015 and more