To inspire Nike+ members to move more in 2015, we created Your Year Directed By Nike+.
Using individual Nike+ data we produced 100,000 custom films. Each film transformed a year’s worth of data into a personal and compelling story of 2014 and issued a unique challenge for 2015.
We partnered with illustrator Mcbess to create thousands of custom animations covering all possible data variables including location, weather, activity and individual Nike+ movement data. This meant a runner from Los Angeles would receive a completely different film from a Nike+ Training Club user in New York.
More details here.
The ATS is unlike any car Cadillac has ever made—it's smaller, lighter and more agile. It represents a new chapter for this iconic brand, and was literally built from the ground up to go head-to-head with the world's best luxury sport sedans (i.e. the BMW 3-series).
As such, we took this American car on an adventure around the globe to prove it could compete with the world's best.
An integrated campaign for Syfy's two-night film and modern-day reimagining of Lewis Carroll's classic, Alice in Wonderland.
Inspired by the brand's promise of "Imagine Greater," this campaign took viewers down a multimedia rabbit hole driven by digital, social, outdoor and experiential media.
As part of our work with Nike Better World, Nike's sustainability through innovation division, we had the honor to help launch ColorDry.
Nike ColorDry is the start of a fabric dyeing revolution. It eliminates the use of water in the dyeing process, instead using intense pressure to infuse dry dye into the molecular structure of fabric. For reference, the average t-shirt uses 30 liters of water in the dyeing process — ColoryDry uses zero.
To launch this incredible innovation, and the first product to use it, we created a film and site to both celebrate and demonstrate the process in macro detail and beauty.
The Nike SNKRS App. Detailed product stories, notifications of upcoming releases, and the ability to purchase exclusive sneakers before anyone else. It’s the new bible for sneakerheads.
To ensure only true sneakerheads got access to the app, we launched it during All-Star Weekend in NYC in conjunction with a number of limited edition sneakers. Using sneaker culture clues and locations, we hid a limited number of access codes around NYC that unlocked VIP, early access to SNKRS.
Charter Communications wanted a TV commercial that talked about connecting military families, through its high-speed internet and home phone services.
We had other ideas: we used our modest TV budget and bought as many web cams as we could. Then gave them out for free (via a website) to military families to actually connect with their loved ones abroad.
Landon Donovan, America's greatest soccer player, was retiring from the game. Nike wanted to send him off in style.
To do this, we created an interactive art installation that doubled as a lasting dedication to him. And we did it at the first place he played soccer, where he came into the game — his elementary school in Redlands, CA.
Using #onlyonelandon, Landon's biggest fans shared their dedications and love for Landon as we worked with legendary street artist, Haze, to turn tweets into tags in real-time.
As part of the Cadillac vs The World campaign, we used the social app Path as our Real-Time Press Kit. The entire global adventure was documented and shared in real-time with select followers/members of the press. Path leant itself perfectly to the cause, as it allowed us to post our locations, photos, videos and more, literally as the events unfolded. We even hacked Nike+ to track our time around the Monaco Grand Prix.
Every year the Basilica of St. Mary, the oldest Basilica in America, puts on a huge rock party for charity. The event isn't specifically a religious one, just a big rock show put on by what happens to be a Basilica. The Basilica Block Party was a pro bono client of Fallon.
We created a campaign that merged rock and religion through a series of confessions about musical "sins." The campaign included print, OOH, digital, and we even advertised to god. All done without any real budget.
A few of my favorite side projects + a few from a past life.
The Ladders was facing a problem: People didn't know what they did. We created a campaign using whimsical illustrations that explained the product, bringing a unique element to the typical dry world of executive recruiting.
Was lucky enough to work with the talented Han Lin and Simon Roseblade at Fallon on these. We also worked with some really incredible illustrators, Brosmind from Barcelona.
Charter Communications is the fourth-largest cable and internet provider in the U.S.
Our job: remind Charter's customers they were missing out on some of its best features (HD, On-Demand, High Speed Internet).