Aaron Seymour-Anderson — Creative Director

_Your Year Directed by Nike+

To inspire Nike+ members to move more in 2015 we created Your Year Directed By Nike+.

Using individuals' Nike+ data we produced 100,000 custom films for Nike+'s most active users. Each film transformed a year’s worth of data into a personal recap and compelling story of 2014 — and issued a unique and motivating challenge for 2015.

We partnered with illustrator Mcbess to create custom animations covering all possible data variables, including: location, weather, type of activity, individual Nike+ movement and more. Check out the below and feel free to find even more details here.