Aaron Seymour-Anderson — Creative Director
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_Nike+ Trial Zone

As part of developing the store of the future for Nike, we created: Nike+ Trial Zone. Trial Zone is the most digitally-advanced, true-to-sport product trialing experience ever created. 

From interactive, motion tracking enabled basketball courts to fully immersive running experiences, Trial Zone serves one core purpose — to ensure consumers find the perfect shoe for their athletic endeavors.

A year in the making, Trial Zone is a bespoke service we built from the ground up that is now the leading experience at Nike stores across the globe — New York, Paris, Beijing, Miami, Moscow with more to come.

Check out the below and feel free to find even more details here.