Aaron Seymour-Anderson — Creative Director

_Nike: Take on the Streets

A project providing young soccer players in South America with training inspiration.

Due to a lack of resources, space and infrastructure, finding training facilities can be a real challenge for those living in any of the major metropolises of South America. As an answer to that, we created a film series that got kids motivated to get out, hack the spaces around their city to their benefit and, of course, unleash their skills. These films launched on Nike's Youtube channel and on the Nike Soccer app, accompanied by additional info about each drill and its benefits.

While not highly conceptual work, this project was a memorable one for me. It's always great to see your work provide real value — it was also my first foray into directing.