The Nike SNKRS App. Detailed product stories, notifications of upcoming releases, and the ability to purchase exclusive sneakers before anyone else. It’s the bible for sneakerheads.
To ensure only true sneakerheads got access to the app, we launched it during the 2015 All-Star Weekend in NYC in conjunction with a number of limited edition sneakers. Using sneaker culture clues and locations, we hid a limited number of access codes around NYC that unlocked VIP, early access to SNKRS.