Landon Donovan, America's greatest soccer player, was retiring from the game. Nike wanted to send him off in style.
To do this, we created an interactive art installation that doubled as a lasting dedication to him. And we did it at the first place he ever played soccer — his elementary school in Redlands, CA.
Using #onlyonelandon, Landon's biggest fans shared their dedications and love for Landon as we worked with legendary street artist, Haze, to turn tweets into tags in real-time.