As part of our work with Nike Better World — Nike's sustainability through innovation division — we had the honor of helping to launch Nike ColorDry.
ColorDry is the start of a fabric dyeing revolution. It eliminates the use of water in the dyeing process, instead using intense pressure to infuse dry dye into the molecular structure of fabric. For reference, the average t-shirt uses 30 liters of water in the dyeing process — ColoryDry uses zero.
To launch this incredible innovation, and the first product to use it, we created a film and site to both celebrate and demonstrate the process in macro detail and beauty.