Aaron Seymour-Anderson — Creative Director
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_Basilica Block Party

Every year the Basilica of St. Mary — the oldest Basilica in America — puts on a huge rock party for charity. The event isn't religious, just a big rock show put on by what happens to be a Basilica, with proceeds going to those in need.

We created a campaign that merged rock and religion through a series of confessions about musical "sins." The campaign included print, OOH, digital, and we even advertised to god. 

The Basilica Block Party was a pro bono client.