Aaron Seymour-Anderson — Creative Director
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Nike SNKRS App Launch

 
 

Nike SNKRS App Launch

Detailed design and product stories, notifications of upcoming releases, exclusive access to sneakers before anyone else — the Nike SNKRS App is the bible for sneakerheads.

To ensure only true sneakerheads received access, we launched the SNKRS app during the 2015 All-Star Weekend in NYC in conjunction with a number of limited edition sneakers. Using sneaker culture clues and locations, we hid a limited number of access codes around NYC that unlocked VIP, early access to SNKRS. 
 

 


Role: Creative Lead
Team: Thom Lovegrove, Whitney Jenkins