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<channel>
	<title>Aaron Seymour-Anderson</title>
	<link>http://www.catchaaron.com</link>
	<description>Aaron Seymour-Anderson</description>
	<pubDate>Fri, 13 Jan 2012 17:01:32 +0000</pubDate>
	<generator>http://www.catchaaron.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ADCB - Touchpoints</title>
				
		<link>http://www.catchaaron.com/ADCB-Touchpoints</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/ADCB-Touchpoints</comments>

		<pubDate>Fri, 13 Jan 2012 17:01:32 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">554355</guid>

		<description>The Abu Dhabi Commercial Bank (ADCB), a Fallon client, came to us and asked us to re-skin the web site for it's rewards program called Touchpoints. 

If Touchpoints is about rewarding it's customers with points for every little thing they do with the bank, why not create the first banking rewards program website that literally rewards people with real points just for coming to and interacting with it? That's just what we did. A module on the site kept track of all the points visitors earned, let them cash them in, and incentivized new visitors to sign up for the program. Worked with Han Lin at Fallon on this project.

&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_1.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_1_o.jpg" data-mid="5103645"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_2.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_2_o.jpg" data-mid="5103657"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_3.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_3_o.jpg" data-mid="5103659"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_4.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_4_o.jpg" data-mid="5103678"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_5.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_5_o.jpg" data-mid="5103681"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_6.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_6_o.jpg" data-mid="5103690"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_7.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_7_o.jpg" data-mid="5103693"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_9.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554355/Touchpoints_V2_9_o.jpg" data-mid="5103695"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/554355/prt_ADCB_Thumb.jpg" />

	</item>
		
		
	<item>
		<title>Earned Media</title>
				
		<link>http://www.catchaaron.com/Earned-Media</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Earned-Media</comments>

		<pubDate>Mon, 12 Dec 2011 03:26:30 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">554383</guid>

		<description>Was asked to paint a mural at Fallon. Here's what we did. Painted it with two good non-work friends, Eric Inkala and Drew Peterson. 

&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Fallon_Wall_77.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554383/Fallon_Wall_77_o.jpg" data-mid="5217751"  border="0" align="left"/&#62;

A huge mural a number of friends and I painted that was dedicated to our late and dear friend, Ryan Quirt a.k.a. THNX.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx_10_900 copy.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx_10_900 copy_o.jpg" data-mid="2825433"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx_11_900.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx_11_900_o.jpg" data-mid="2825434"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx22.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx22_o.jpg" data-mid="2833313"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx_10.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx_10_o.jpg" data-mid="2814042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx_13.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx_13_o.jpg" data-mid="2814052"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Thnx_12_900.jpg" width="670" height="452" width_o="672" height_o="454" src_o="http://payload.cargocollective.com/1/1/46127/554383/Thnx_12_900_o.jpg" data-mid="2825437"  border="0" align="left"/&#62;
Here's a video of us painting it. Video by Ryan's brother, Dylan Quirt.


Some other Earned Media.&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/Mack1.jpg" width="670" height="410" width_o="672" height_o="412" src_o="http://payload.cargocollective.com/1/1/46127/554383/Mack1_o.jpg" data-mid="2813683"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/M_Train1.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554383/M_Train1_o.jpg" data-mid="2813681"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/M_train3.jpg" width="670" height="397" width_o="672" height_o="399" src_o="http://payload.cargocollective.com/1/1/46127/554383/M_train3_o.jpg" data-mid="2813691"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/554383/M_Train4.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554383/M_Train4_o.jpg" data-mid="2813699"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Cadillac - Mobile &#38; Site Experience</title>
				
		<link>http://www.catchaaron.com/Cadillac-Mobile-Site-Experience</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Cadillac-Mobile-Site-Experience</comments>

		<pubDate>Fri, 21 Oct 2011 21:30:55 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2184175</guid>

		<description>Proving The New Standard: A feature based mobile/gesture site experience, with the objective of showing off all the "New Standards" Cadillac is setting with its continued dedication to innovation.

A few screens from the experience  (check on your iPad or mobile phone m.cadillac.com/newstandards):

&#60;img src="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_1_o.jpg" data-mid="10912109"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_2_o.jpg" data-mid="10912111"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_3_o.jpg" data-mid="10912118"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_4.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/1/46127/2184175/P_N_S_4_o.jpg" data-mid="10912121"  border="0" align="left"/&#62;

A few of the videos we created that are part of the experience:

Curve


Race &#38; Tow



Site design: Marc Stephens and Dan Swenson</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/2184175/prt_1319214436.jpg" />

	</item>
		
		
	<item>
		<title>Phoenix Coyotes (NHL)</title>
				
		<link>http://www.catchaaron.com/Phoenix-Coyotes-NHL</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Phoenix-Coyotes-NHL</comments>

		<pubDate>Tue, 18 Oct 2011 02:13:28 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2158797</guid>

		<description>Hockey The Hard Way: The Coyotes play hockey in one of the hottest places in the country, battle without superstars, and are the only team in the NHL that don’t have an owner. Out of 30 NHL teams, they rank 28th in payroll and 29th in attendance. Threats of a buyout or move to Canada are constant.

Saying they don’t have a chance in hell of making hockey successful in the desert is an understatement.

And yet, with two consecutive playoff appearances and a 9th national ranking, they do. They meet their haters and doubters on the ice every night, and fight their hearts out. Without sugar-coating their brutal situation, we wanted to give them an honest campaign that celebrated their defiance and tenacity. 

Print / OOH / Posters
&#60;img src="http://payload.cargocollective.com/1/1/46127/2158797/LAW_MT_ORDR_Spread.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/46127/2158797/LAW_MT_ORDR_Spread_o.jpg" data-mid="10780219"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2158797/Not_For_The_v3.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/46127/2158797/Not_For_The_v3_o.jpg" data-mid="10780164"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2158797/THIS_FIGHT3.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/46127/2158797/THIS_FIGHT3_o.jpg" data-mid="10854753"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2158797/OUR_BLOOD_OUR_SWEAT.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/46127/2158797/OUR_BLOOD_OUR_SWEAT_o.jpg" data-mid="10780186"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/2158797/Behind_Every_v5.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/1/46127/2158797/Behind_Every_v5_o.jpg" data-mid="10838589"  border="0" align="left"/&#62;

TV Spot
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/2158797/prt_1318864710.jpg" />

	</item>
		
		
	<item>
		<title>Cadillac - App</title>
				
		<link>http://www.catchaaron.com/Cadillac-App</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Cadillac-App</comments>

		<pubDate>Fri, 21 Jan 2011 01:54:02 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">958373</guid>

		<description>Cadillac Evade: In support of Cadillac's CTS-V—the fastest production car on the planet, with a 0 - 60 in 3.9 and a top speed of over 190 mph—we'd create a smartphone app that would allow drivers to drive the CTS-V as it was meant to be driven: excruciatingly fast.

Evade was designed to do three main things: help avoid speed traps, get drivers from A to B fastest, and maybe even brag a little bit. In order to do so safely, the app would sync via Bluetooth to the car's in-dash navigation system, allowing the driver to interact with the app in a hands free manner.

&#60;img src="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame2.jpg" width="670" height="589" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame2_o.jpg" data-mid="4616901"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame1.jpg" width="670" height="589" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame1_o.jpg" data-mid="4616907"  border="0" align="left"/&#62;

Traps: Using public domain records, data from Trapster and speedtrap.org, and Evade's user submitted content, users can pinpoint, avoid and share the location of speed traps in real-time.
&#60;img src="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame3.jpg" width="670" height="589" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame3_o.jpg" data-mid="4616911"  border="0" align="left"/&#62;

Routes: Using speed trap info, traffic report data, locations of stop lights and construction reports, we identify, record and let users share their fastest routes.
&#60;img src="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame4.jpg" width="670" height="589" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame4_o.jpg" data-mid="4616913"  border="0" align="left"/&#62;

Stats: Evade also tracks a number of variables, including: top speed, average speed and fastest 0 - 60 to let users record their successes and challenge other members of the Evade community.
&#60;img src="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame5.jpg" width="670" height="589" width_o="900" height_o="792" src_o="http://payload.cargocollective.com/1/1/46127/958373/Caddy_Evade_Frame5_o.jpg" data-mid="4616914"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/958373/prt_1298313692.jpg" />

	</item>
		
		
	<item>
		<title>Save Canvas</title>
				
		<link>http://www.catchaaron.com/Save-Canvas</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Save-Canvas</comments>

		<pubDate>Wed, 15 Sep 2010 17:36:41 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">554331</guid>

		<description>Save Canvas: a project to turn abandoned buildings in Downtown Minneapolis into makeshift art galleries. Everything that was used in the making of this project was 100% recycled—from the donated/used paint for the art, down to the materials used to make the posters promoting the event.

I helped create the concept and did the design and art direction for this project. Joe Belk was project lead/manager (among many other things) and Andrew Shannon and Aaron Bickner did the wonderful art. Many others helped.

This photo shows the largest of the three buildings before we began the project.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/TheBlock.jpg" width="670" height="448" width_o="672" height_o="450" src_o="http://payload.cargocollective.com/1/1/46127/554331/TheBlock_o.jpg" data-mid="2686631"  border="0" align="left"/&#62;
Here's us spraying paint from an old fire extinguisher as we started work inside one of the buildings.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/CIMG2011.JPG" width="670" height="446" width_o="672" height_o="448" src_o="http://payload.cargocollective.com/1/1/46127/554331/CIMG2011_o.JPG" data-mid="2686720"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/DSC_0055.jpg" width="670" height="445" width_o="672" height_o="447" src_o="http://payload.cargocollective.com/1/1/46127/554331/DSC_0055_o.jpg" data-mid="2686776"  border="0" align="left"/&#62;
And here's the installation inside that same building.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/DSC_0429_2.JPG" width="670" height="445" width_o="672" height_o="447" src_o="http://payload.cargocollective.com/1/1/46127/554331/DSC_0429_2_o.JPG" data-mid="2686735"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_101.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_101_o.jpg" data-mid="3485216"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_105.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_105_o.jpg" data-mid="3485221"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_106.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_106_o.jpg" data-mid="3485222"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_103.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_103_o.jpg" data-mid="3485228"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_107.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_107_o.jpg" data-mid="3485234"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/DSC_0447_2.JPG" width="670" height="445" width_o="672" height_o="447" src_o="http://payload.cargocollective.com/1/1/46127/554331/DSC_0447_2_o.JPG" data-mid="2686777"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/DSC_0454_2.JPG" width="670" height="464" width_o="672" height_o="466" src_o="http://payload.cargocollective.com/1/1/46127/554331/DSC_0454_2_o.JPG" data-mid="2686784"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_115.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_115_o.jpg" data-mid="3486196"  border="0" align="left"/&#62;
Below are images of the pop-up gallery/installation on the opening night of Save Canvas, August 8, 2009. The installations are still up.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/DSC_0495.JPG" width="670" height="395" width_o="672" height_o="397" src_o="http://payload.cargocollective.com/1/1/46127/554331/DSC_0495_o.JPG" data-mid="2686821"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/IMG_4432.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/IMG_4432_o.JPG" data-mid="2659901"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/IMG_4401.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/IMG_4401_o.JPG" data-mid="2686825"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/IMG_4434.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/IMG_4434_o.JPG" data-mid="2686830"  border="0" align="left"/&#62;
To make it a bit more interactive, we let people add to the installation with squirt guns full of paint.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_109.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_109_o.jpg" data-mid="3485249"  border="0" align="left"/&#62;
Lastly, here are the posters I designed and we screen printed on old vinyl ads and newsprint found inside the buildings.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/IMG_4351.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/IMG_4351_o.JPG" data-mid="2686845"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/IMG_4360.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/IMG_4360_o.JPG" data-mid="2686859"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/CIMG1560.JPG" width="670" height="518" width_o="672" height_o="520" src_o="http://payload.cargocollective.com/1/1/46127/554331/CIMG1560_o.JPG" data-mid="2686876"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/CIMG1576.JPG" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/46127/554331/CIMG1576_o.JPG" data-mid="2686877"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_111.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_111_o.jpg" data-mid="3485325"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554331/SC_112.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/1/46127/554331/SC_112_o.jpg" data-mid="3485327"  border="0" align="left"/&#62;
Thanks for reading this far down. Here's a video of the process of putting this project together.
</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/554331/prt_SC_Thumb.jpg" />

	</item>
		
		
	<item>
		<title>Basilica Block Party </title>
				
		<link>http://www.catchaaron.com/Basilica-Block-Party</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Basilica-Block-Party</comments>

		<pubDate>Wed, 15 Sep 2010 17:36:39 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[Art Direction]]></category>

		<guid isPermaLink="false">549709</guid>

		<description>Basilica Block Party: Your ticket to musical redemption.

Every year the Basilica of St. Mary, the oldest Basilica in America, puts on a huge rock party for charity. The event isn't specifically a religious one, just a big rock show put on by what happens to be a Basilica. The Basilica Block Party is a pro bono client of Fallon's.

We created a campaign that merged rock and religion through a series of confessions about musical "sins." The campaign included print, OOH, digital, and we even advertised to god. All done for about the cost of your average print shoot.

Ads to God



&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/Ad_To_God3.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/1/46127/549709/Ad_To_God3_o.jpg" data-mid="7138234"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/Ad_To_God4.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/1/46127/549709/Ad_To_God4_o.jpg" data-mid="7138235"  border="0" align="left"/&#62;
We produced 16 posters and print ads for this campaign. Below are my favorites.
&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_2.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_2_o.jpg" data-mid="5181932"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_1.jpg" width="450" height="600" width_o="450" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_1_o.jpg" data-mid="5181926"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_6.jpg" width="450" height="600" width_o="450" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_6_o.jpg" data-mid="5182048"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_7.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_7_o.jpg" data-mid="5182053"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_3.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_3_o.jpg" data-mid="5182002"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_9.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_9_o.jpg" data-mid="5182054"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_5.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_5_o.jpg" data-mid="5182044"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/bbp_11.jpg" width="449" height="600" width_o="449" height_o="600" src_o="http://payload.cargocollective.com/1/1/46127/549709/bbp_11_o.jpg" data-mid="5182057"  border="0" align="left"/&#62;
Online Confessional 
&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web1.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web1_o.jpg" data-mid="5182268"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web2.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web2_o.jpg" data-mid="5182270"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web3.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/549709/BBP_Web3_o.jpg" data-mid="5182272"  border="0" align="left"/&#62;
Campaign Case Study
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/549709/prt_BBP_Thumb_!.jpg" />

	</item>
		
		
	<item>
		<title>Charter - TV</title>
				
		<link>http://www.catchaaron.com/Charter-TV</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Charter-TV</comments>

		<pubDate>Wed, 15 Sep 2010 17:36:37 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">554319</guid>

		<description>A campaign of TV spots I worked on for Charter Communications. My partner on these was Simon Roseblade. 
Directed by Albert Kodagolian.

Pee Wee


Kaboom


Mash Up


Snail
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/554319/prt_ChaterTV_Thumb.jpg" />

	</item>
		
		
	<item>
		<title>Syfy Channel</title>
				
		<link>http://www.catchaaron.com/Syfy-Channel</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/Syfy-Channel</comments>

		<pubDate>Wed, 15 Sep 2010 17:36:36 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[Follow the White Rabbit]]></category>

		<guid isPermaLink="false">550345</guid>

		<description>Follow the White Rabbit: An integrated campaign for Syfy's two-night TV film and modern-day reimagining of Lewis Carroll's classic 
Alice in Wonderland. 

This project received a Bronze Integrated Media Lion at the 2010 Cannes International Advertising Festival.

Case Study Video


OOH Video
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/550345/prt_Syfy_Thumb.jpg" />

	</item>
		
		
	<item>
		<title>XYandZ Gallery</title>
				
		<link>http://www.catchaaron.com/XYandZ-Gallery</link>

		<comments>http://www.catchaaron.com/following/catchaaron.com/XYandZ-Gallery</comments>

		<pubDate>Fri, 03 Sep 2010 14:51:41 +0000</pubDate>

		<dc:creator>Aaron Seymour-Anderson</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">554363</guid>

		<description>I'm a founding partner of the Minneapolis based art gallery, XYandZ. I was responsible for helping develop the business, created the branding and web site, helped design the physical space and continue to help with the curation of shows.

Here's a shot looking in our front door.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Door.jpg" width="670" height="408" width_o="672" height_o="410" src_o="http://payload.cargocollective.com/1/1/46127/554363/Door_o.jpg" data-mid="2689866"  border="0" align="left"/&#62;
Here's inside the space. Artwork by Keegan Wenkman,  Broken Crow and Ryan Quirt. &#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Keegan1.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/Keegan1_o.jpg" data-mid="4835914"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Keegan2.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/Keegan2_o.jpg" data-mid="4835915"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Keegan3.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/Keegan3_o.jpg" data-mid="4835916"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/keegan4.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/keegan4_o.jpg" data-mid="4835917"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Keegan5.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/Keegan5_o.jpg" data-mid="4835918"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/20101001-When Trust is the New Money-1926.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/20101001-When Trust is the New Money-1926_o.jpg" data-mid="4835657"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/20101016-When Trust is the New Money-1946.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/20101016-When Trust is the New Money-1946_o.jpg" data-mid="4835663"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/20101001-When Trust is the New Money-1935.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/20101001-When Trust is the New Money-1935_o.jpg" data-mid="4835664"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Gallery_InsidePeople7.jpg" width="670" height="408" width_o="672" height_o="410" src_o="http://payload.cargocollective.com/1/1/46127/554363/Gallery_InsidePeople7_o.jpg" data-mid="3017066"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/People_Inside2.jpg" width="670" height="408" width_o="672" height_o="410" src_o="http://payload.cargocollective.com/1/1/46127/554363/People_Inside2_o.jpg" data-mid="2689882"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/Gallery_InsidePeople_8 copy.jpg" width="670" height="408" width_o="672" height_o="410" src_o="http://payload.cargocollective.com/1/1/46127/554363/Gallery_InsidePeople_8 copy_o.jpg" data-mid="3017559"  border="0" align="left"/&#62;

Logo and web site.
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Laptop1.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Laptop1_o.jpg" data-mid="5181510"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Browser2.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Browser2_o.jpg" data-mid="5181513"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Browser3.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/1/46127/554363/XYandZ_Browser3_o.jpg" data-mid="5181515"  border="0" align="left"/&#62;A secret area of the web site—dedicated to private events—is triggered only by the correct key combination and the non-descript keyhole icon on the site. Visit site


Blind embossed and silver letterpressed business cards, printed by our lovely friends KeeganMeegan in Portland, Oregon. &#60;img src="http://payload.cargocollective.com/1/1/46127/554363/BizCards.jpg" width="670" height="444" width_o="672" height_o="446" src_o="http://payload.cargocollective.com/1/1/46127/554363/BizCards_o.jpg" data-mid="2801643"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/46127/554363/prt_1296598116.jpg" />

	</item>
		
	</channel>
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