The Abu Dhabi Commercial Bank (ADCB), a Fallon client, came to us and asked us to re-skin the web site for it's rewards program called Touchpoints.
If Touchpoints is about rewarding it's customers with points for every little thing they do with the bank, why not create the first banking rewards program website that literally rewards people with real points just for coming to and interacting with it? That's just what we did. A module on the site kept track of all the points visitors earned, let them cash them in, and incentivized new visitors to sign up for the program. Worked with Han Lin at Fallon on this project.
If Touchpoints is about rewarding it's customers with points for every little thing they do with the bank, why not create the first banking rewards program website that literally rewards people with real points just for coming to and interacting with it? That's just what we did. A module on the site kept track of all the points visitors earned, let them cash them in, and incentivized new visitors to sign up for the program. Worked with Han Lin at Fallon on this project.