Basilica Block Party: Your ticket to musical redemption.
Every year the Basilica of St. Mary, the oldest Basilica in America, puts on a huge rock party for charity. The event isn't specifically a religious one, just a big rock show put on by what happens to be a Basilica. The Basilica Block Party is a pro bono client of Fallon's.
We created a campaign that merged rock and religion through a series of confessions about musical "sins." The campaign included print, OOH, digital, and we even advertised to god. All done for about the cost of your average print shoot.
Ads to God
We produced 16 posters and print ads for this campaign. Below are my favorites.
Online Confessional
Campaign Case Study
Every year the Basilica of St. Mary, the oldest Basilica in America, puts on a huge rock party for charity. The event isn't specifically a religious one, just a big rock show put on by what happens to be a Basilica. The Basilica Block Party is a pro bono client of Fallon's.
We created a campaign that merged rock and religion through a series of confessions about musical "sins." The campaign included print, OOH, digital, and we even advertised to god. All done for about the cost of your average print shoot.
Ads to God
We produced 16 posters and print ads for this campaign. Below are my favorites.
Online Confessional
Campaign Case Study